注重年輕消費(fèi)群體,中國茶產(chǎn)業(yè)發(fā)展新突破指日可待
茶文化已經(jīng)有5000年的歷史,茶葉的發(fā)展對農(nóng)業(yè)發(fā)展有著非常密切的聯(lián)系。如今,茶產(chǎn)業(yè)的發(fā)展面臨一些全新的問題。柳良錫告訴記者,這樣一個(gè)瞬息萬變的現(xiàn)代社會(huì),人們應(yīng)當(dāng)去保護(hù)中國傳統(tǒng)的茶文化。隨著時(shí)代的變化,年輕人成為市場消費(fèi)的主力軍。如何讓年輕群體去消費(fèi)茶葉成為一個(gè)值得關(guān)注的問題。Tea culture has a history of 5000 years, the development of the tea has a very close relation to agricultural development. Nowadays, the development of tea industry faces some new problems. that such a rapidly changing modern society, people should go to protect the traditional Chinese tea culture. As the change of The Times, young people become the mainstay of market consumption. How to make the young group to tea consumption become a concern.
從2005年至今的10年時(shí)間里,全世界茶葉的生產(chǎn)增長41%,年均大概4.5%。而且從茶葉的消費(fèi)來看,也是一個(gè)平穩(wěn)提升的過程。世界上主要的茶葉生產(chǎn)國:中國、印度、美國、斯里蘭卡、印尼。中國茶葉產(chǎn)量過去10年的增長超過了100%,也就是說近10年中國的茶葉產(chǎn)量翻了一番,年均增長達(dá)到13%。這就引起一個(gè)問題,產(chǎn)量在快速提升的同時(shí),我們消費(fèi)量是不是也在穩(wěn)步地提升了?如果需求量也在穩(wěn)步地提升,那么茶葉就不愁銷路,否則就會(huì)面臨一個(gè)供大于求的困境。所以我才提到前面的兩點(diǎn),我們要擴(kuò)大銷量,我們一方面要打入國際市場,一方面要吸引年輕消費(fèi)者。10 years since 2005, the world's tea production growth of 41%, about 4.5% per year. And from the perspective of the consumption of tea, is also a smooth process of ascension. Major tea producer in the world: China, India, Sri Lanka, Indonesia, the United States. China's tea production more than 100% over the past 10 years of growth, that is to say, almost 10 years China's tea production doubled, the average annual growth of 13%.This will cause a problem, production in booming at the same time, we also steadily on the increase in the consumption? If demand is steadily on the increase, so the tea is not a market, or it will face an oversupply situation. So I just mention two points, in front of us to increase sales, are we going to enter the international market on the one hand, on the one hand, to attract young consumers.
可以看到,中國依然是一個(gè)飲茶大國。根據(jù)他對韓國年輕大學(xué)生的調(diào)研,在韓國年輕人的心目當(dāng)中,中國依然是第一大茶葉大國,所以說目前的情況還是比較利好的,中國產(chǎn)量和需求量都很大。As you can see, China is still a tea power. According to his survey of young college students, in the heart of south Korean young people, China is still the first big tea power, so the situation is relatively good, both production and demand in China is very large.
影響茶葉消費(fèi)行為的很大的因素是消費(fèi)者在多大程度上能接受茶葉所包含的文化。這兩者是相關(guān)聯(lián)的,所以我們可以通過舉辦一些茶葉相關(guān)的文化活動(dòng),通過普及茶葉的文化知識(shí)能夠提高年輕人的茶葉消費(fèi)量。簡言之,只要中國茶葉的銷量穩(wěn)步增長,注重年輕消費(fèi)群體,在保留傳統(tǒng)茶文化的同時(shí),要將產(chǎn)品多元化發(fā)展,更新茶文化在人們心目中的印象,同時(shí)善用互聯(lián)網(wǎng)、智能手機(jī)平臺(tái)與消費(fèi)者保留緊密的聯(lián)系,中國茶產(chǎn)業(yè)發(fā)展新突破指日可待。Of a lot of factors affecting the tea consumption behavior is the extent to which consumers can accept the culture of tea contains. The two are associated with it, so we can pass some tea related cultural activities, through popularizing the tea cultural knowledge can improve the tea consumption of young people.In short, as long as the Chinese tea has been a steady rise in sales, pay attention to the young consumer groups, in the traditional tea culture at the same time, product diversification, to update the tea culture in people's impression, at the same time to make good use of the Internet, smart phones, platform and consumers to keep close contact, Chinese tea industry development new breakthrough just around the corner.尼龍三角袋茶葉包裝機(jī),尼龍三角包袋泡茶包裝機(jī),三角茶包自動(dòng)包裝機(jī)Nylon triangle tea bag packaging machine, nylon package triangle tea bag packing machine, triangle tea bag packaging machine automatically 時(shí)尚立體三角茶包自動(dòng)包裝機(jī)
尼龍三角袋茶葉包裝機(jī),尼龍三角包袋泡茶包裝機(jī),三角茶包自動(dòng)包裝機(jī),時(shí)尚立體三角茶包自動(dòng)包裝機(jī)的特征:Nylon triangle tea bag packaging machine, nylon package triangle tea bag packing machine, automatic triangular tea bag packaging machine features:
1.通過超聲封口切斷方式,使抽出性突出且外觀形狀漂亮的茶包的生產(chǎn)成為可能。By ultrasonic cutting off, make out sex and beautiful shape tea production is possible.
2.包裝能力達(dá)3000袋/小時(shí)。Packaging capacity up to 3000 bags per hour.
3.用帶標(biāo)簽的包裝材料可以簡單生產(chǎn)出帶標(biāo)簽的茶包。A simple labeled packaging materials can produce tea bags with labels.
4.電子稱計(jì)量方式可以很容易在變換填充物,計(jì)量精準(zhǔn)。Electronic scale metering can be easily in the transformation filler, measuring precision.
該三角包茶葉包裝機(jī)適用于:黑茶,白茶,黃茶,藤茶,養(yǎng)生茶,八寶茶,養(yǎng)肝茶,綠茶、紅茶、花茶、咖啡、中國茶、健康茶、中藥茶、顆粒等立體三角包包裝。The triangle tea bag packaging machine is suitable for: black tea, white tea, yellow tea, rattan tea, health tea, sweet tea, nourishing the liver tea, green tea, black tea, scented tea, coffee, Chinese tea, health tea, herbal tea, particle, etc in the stereoscopic triangle bag packaging.
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